Having a look at how the internet has altered the way we are getting access to media and existing affairs.
In the online media landscape, what we see online is mainly decided by algorithms which are shaped by our online behaviours. Each social media channel utilizes its own automated system to propose new material and recommend product that will attract the user. The types of media content examples that will be shown to a user is developed to keep users engaged. The algorithms are developed to keep people stimulated by suggesting and promoting videos that are relevant, popular or contestable among other users. While this level of personalisation can be practical, it can confine the areas of media that people are subjected to, producing more segmentation and predisposition amongst users around social concerns. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for example, would acknowledge the effect of social media networks in sharing new narratives. Similarly, the chairman of the company that owns NBCUniversal would recognise the effects of user generated material in the media landscape.
In the present day, online platforms have made it considerably much easier for everybody to produce and distribute content. Formerly, developing material for a broad audience required access to a series of essential resources and funding. Presently, with making use of mobile phones and typical digital innovations, digital media content website examples like short form videos, blog posts and podcasts can be quickly made with simply a couple of fundamental devices, in addition to reaching a massive audience, very rapidly. This has opened the door for more diverse voices, specifically those who were formerly neglected by mainstream media. The head of the parent company of Guardian Media Group would acknowledge the importance of mass media using social networking channels, implying that social media has created a place for underrepresented neighborhoods to share their narratives.
The rise of internet content has completely changed what is meant by the term mass media. In the past, mass media followed a hierarchical design, using a top-down media design. Typically, a small group of experts, such as newspaper writers or journalists, who would create content for large audiences who primarily just consumed it. Nevertheless, these days, with the help of the internet, the face of media has seen substantial modification, making the consumption and availability of media far more accessible and interactive. With access to popular social media platforms, new media examples are revealing that people can produce and share their own content, just as quickly as they can consume it. Social media has permitted anybody to contribute to public conversations, instead of simply the major media companies consequently as a result, mass media is no longer managed by a couple of big voices. Rather, it is spread across millions of user narratives around the globe.